“Please put us out of our misery.” That award-winning email subject line, written for a UK financial management company called Money Dashboard, ran as part of an A/B test against a previously high-performing email.
It was a Hail Mary attempt at getting a group of inactive email subscribers reengaged.
What is your best converting email subject line and the top #3 lessons you have learned testing multiple subject lines.
We received some wonderful insights that we are happy to share with you. “Important Information About The Coat That You Have Left At My House” or “your coat” I think the answer is obvious. I have an article on my blog, where I talk about sending an outreach email to Rand Fishkin. If you scared them off by testing a subject line, they would probably never become one of your raving fans anyway. If you were to test subject lines on your emails and managed to increase open rate with 10%, that could have major impact for your business.
On the other hand, the i Pod was one of the most successful marketing campaigns ever created.