In an age when the best marketing is good product management, Rock knows how to make millions of Chinese users fall in love with an app.
I asked him to share his thoughts on app localization.
We are enabling them to re-focus their time and energy on men who are serious about taking the next step.
But in China, our growth was stalling, and I don’t think we ever got a request for promotional artwork to be featured in the App Store.
Truth be told, my “Asian expansion strategy” usually boiled down to hiring freelance translators through Elance to help me localize App Store pages in Chinese, Korean and Japanese.
I recently sat down with Rock Zhang, a Chinese mobile entrepreneur.
Rock is my classmate from business school, and we have both worked in the mobile industry for a while.
I never believed in soul mates but thanks to Smooch it has happened for me.