Very well managed, new, clean design makes it more appealing to navigate. When you click for more info you’ll more often than not end up with info boxes that you need to fill in before you can advance to the pricing info.
You can strike up a conversation with someone you’re interested in without letting all the excuses that would normally hold you back, stop you.
Online dating throws all of those excuses out the window because every dating site has you fill out a profile when you join so you have tons of things that you can use to start a conversation.
If you want to unlock certain features you either have to pay or invite other to join.
A friend who uses it tells me: “It’s good if you’re picky…
Unlike other apps you don't have to swipe through 1000s of people before you can communicate.