There are investors, and there are consumers.” Much of this success can be attributed to changing social norms in urban India, a huge population under the age of 30, and the willingness of Indian entrepreneurs to tailor their products according to the needs of young men and women in the country.
“Much like how Flipkart singularly focused on customer service, newer dating apps are working towards the right product market fit, verified profiles, ensuring that no married men got on the app, assuring women of safety and security,” Sachin Bhatia, co-founder of Truly Madly, another popular dating app, told Quartz.
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In his funny and perceptive book “Modern Romance: An Investigation,” Aziz Ansari describes how his dad met his mom, both who are natives of India: “He told his parents he was ready to get married, so his family arranged meetings with three neighboring families.
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