When it comes to using a tagline, it's important to think of them as a “teaser.” The expression “Leave them wanting more” could be used to best describe what to put in the tagline and acts like a billboard ad that portrays an appealing image of you as a potential partner.
But first, re-read the first line of your essay so that you can be assured that it won’t put your readers to sleep with it being boring or being too long.
Your goal should be that the tagline isn’t wrong, dumb-sounding, but exciting. What this conveys is an extreme lack of creativity.
Keep In Mind If you are trying to snag people for a dating website, keep in mind that people have shorter attention spans and less trust in advertisers than they did years ago.
If you ever saw an old advertisement from around 1950, you would have seen longer copy, and a simpler headline style.
Most dating websites ask you to include a headline, which is the first thing along with your photo and screen name that others see about you.