Most services also encourage members to add photos or videos to their profile.
It takes men about 10 weeks to meet their special someone on a site, and eight weeks for women to do the same.
But January seems to be the sweet spot, since those who decide to log on this month will be 15 percent more likely to match compared to all the other months of the year, the online dating giant reports.
Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.
The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.
SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.