Photographer: David Paul Morris/Bloomberg via Getty Images LOS ANGELES, CA - JUNE 16: Oculus emplyoee Patrick Hercamp (R) helps set up the virtual reality head-mounted display Oculus Rift CV1 on John Peters (L) at the Annual Gaming Industry Conference E3 at the Los Angeles Convention Center on June 16, 2015 in Los Angeles, California.
Bang With Friends is the latest attempt to mount a viable casual-sex app for straight people (the application’s logo, which features a male silhouette entering a lady silhouette from behind, illustrates the app’s target demo).
But so far, no one has come close to translating the cultural relevance of Grindr—the wildly successful location-based hook-up app for gay men—to the hetero population.
Even Grindr itself, which launched its own straight app called Blendr in 2011, has failed to recreate the magic for straights.
The conventional wisdom is that women are to blame.
In 2003, Harvard sophomore Mark Zuckerberg developed Facebook in a fevered attempt to virtually assess the relative hotness of his peers.