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With physique training, instead of spending 10 years trying to build mass, you just get really lean." This tendency towards buffness is a cultural phenomenon defined by author and journalist Mark Simpson as "spornosexuality".

The term, denoting men who strive to look like sportsmen or porn stars, marks the next stage in the evolution of the preening, mediated "metrosexual" (a word Simpson introduced to the public consciousness in a 1994 article in The Independent, then popularised in a 2002 piece for US news site salon.com).

Simpson first began writing about "sporno" culture in 2006, noting the rise in hypersexualised, homoprovocative imagery of sportsmen: Dolce & Gabbana's fashion shoots featuring the Italian national football team in the shower in 2006; Freddie Ljungberg on the cover of Attitude magazine; the French rugby players of the Dieux du Stade nude calendars. I keep pumping iron and attempt to trace the sporno movement back to its source.

The concept appeared as one of the New York Times' 2006 Ideas of the Year. Hugh Jackman tweeted, "If the bar ain't bendin', then you're just pretendin'," when he was preparing for 2014's .

There are many noteworthy things to say about the responses we have gotten so far on this issue of pornography but three questions stand out in my mind at this moment: 1.

Last modified 09-Feb-2020 13:27